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New “CR7 Drive” Sports Drink Keeps Athletes Fueled
Global nutrition company, Herbalife and global football legend Cristiano Ronaldo, announced today the launch of Herbalife’s premiere sports drink: “CR7 Drive”.
New “CR7 Drive” Sports Drink Keeps Athletes Fueled
As Ronaldo’s official nutrition sponsor, #CR7Drive is the crowning jewel in the nutrition company’s relationship with its famed athlete and reflects months of collaboration between them. Herbalife has been committed to the athlete both on and off the field as part of its multi-year agreement with Ronaldo, and CR7 Drive was designed to optimize his performance and address his specific nutritional needs.
“Cristiano Ronaldo takes nutrition very seriously and recognizes how a proper diet in combination with select nutrients can help bolster performance,” said Michael Johnson, chairman and CEO, Herbalife. “We developed CR7 Drive specifically for and with Ronaldo, but his needs are not all that different from the everyday athlete or fitness enthusiast, and we are honored to make CR7 Drive available to athletes at all levels.”
“Herbalife understands how critical nutrition is for my performance,” said Cristiano Ronaldo, forward for Real Madrid C.F. “Working with dedicated Herbalife sports science staff to develop CR7 Drive has been incredibly rewarding and demonstrates what a true partnership should be like. I look forward to helping athletes around the world understand how nutritious products can help them perform.”
CR7 Drive is a contemporary take on traditional sports drinks, without any artificial flavors or sweeteners. Light tasting and refreshing, it helps athletes refuel and rehydrate before and during exercise. It supplies carbohydrates for energy and replaces what is typically lost in sweat including key electrolytes. CR7 Drive is great for a range of activities including: soccer, spinning, running, or other sports that significantly increase heart rate.
Like all Herbalife24® products, CR7 Drive has been tested for all banned substances through the NSF Certified for Sport program and meets the stringent standards set forth by the dietary supplement Good Manufacturing Practices.
A team of Herbalife professionals works with Ronaldo to help him optimize his day-to-day nutrition and provide expert recommendations on how he could improve his overall performance with targeted and purposeful supplementation. It was in this collaboration that CR7 Drive was born.sport nu
About Cristiano Ronaldo: Only a few select athletes transcend their sport to become mainstream superstars. Cristiano Ronaldo sits comfortably among that small crowd. From his early days as a rising star with Sporting Lisbon, to his status as a multiple World Player of the Year, Ronaldo has earned more trophies, plaudits and records than many players struggle to dream of. And he shows no signs of slowing down.
CR 7 Drive – Cristiano Ronaldo is always looking for a competitive edge
Cristiano Ronaldo, Sponsored by Herbalife, Raises His Game with Herbalife Nutrition
CR7 Drive – “My entire life i have been driven to be the best. I work hard and look for every advantage. This is why i partnered with Herbalife a global leader in nutrition” Ronaldo
Three-time FIFE Ballon d’Or winner Cristiano Ronaldo believes that good nutrition is essential for performance and that’s why he’s teamed up with Herbalife.
Blessed with strength, speed, power and grace, Portuguese soccer star Cristiano Ronaldo is always looking for a competitive edge. That’s why he focuses on a rigorous training regimen and effective sports nutrition.
“I see my body as a weapon, it gives me a significant advantage on the field when it’s finely tuned, and a big part of my job as a player is to make sure that I’m always in top physical form,” says Ronaldo. “Putting the extra effort into enhancing what I have makes all the difference during the competition.”
He approaches his pre-workout, workout and recovery routines with absolute focus.
“For me, optimal training and recovery is in the details,” he says. “I pay as close attention to flexibility as I do my shooting drills. I also know that good nutrition is at the core of my success and the Herbalife team helps me to understand the relationship between losing vitamins and minerals during training and proper supplementation to put it all back.”
Ronaldo is working with John Heiss, Ph.D., senior director of sports and fitness for Herbalife, on the comprehensive Herbalife24™ product line. Herbalife is also helping Ronaldo with his own program CR7 Drive for optimal nutrition to support his demanding workout and training regimen.
Herbalife is the Global Nutrition Partner of Ronaldo because he believes in the Herbalife commitment to good nutrition.
“Cristiano Ronaldo is one of the greatest football players in the world, and someone who embodies our philosophy of good nutrition being at the core of a healthy, active life, and a key advantage in the competitive world of professional sport,” says Michael O. Johnson, Chairman and CEO of Herbalife. “His passion and belief will undoubtedly translate into tremendous opportunities for Herbalife and our independent Members. We love and share his commitment and enthusiasm for this relationship and are excited about the future together.”
Cristiano Ronaldo Achievements
European Golden Shoe – 2008, 2011
FIFPro World Player of the Year – 2008
FIFA Ballon d’Or – 2008, 2013, 2014
FIFA World Player of the Year – 2008
Onze d’Or – 2008
Official Nutrition Partner of FC Spartak Moscow
Herbalife Announces That It Will Continue to Be Official Nutrition Partner of FC Spartak Moscow for the 2013-14 Russian Premier League season.
Herbalife has been the official nutrition partner of FC Spartak-Moscow since 2011. The new agreement will see Herbalife specialists continue to work with the club to develop optimal nutrition programs and provide all their sports nutrition products. The company’s logo will continue to feature on the players’ shirts during Russian league matches, at the team’s home stadium, and on all other media.
“We are happy to continue our cooperation with Herbalife, as a recognized global expert in the field of balanced nutrition products,” noted Roman Askhabadze, Director General, FC Spartak-Moscow.
The sponsorship of football teams is part of Herbalife’s broader program aimed at promoting healthy and active lifestyles. FC Spartak Moscow is one of a number of high profile football teams and players that are using Herbalife products worldwide, including , the Los Angeles Galaxy (USA), Shakhtar Donetsk (Ukraine), Reading FC (UK) and others.
